GOAL: A WAITLIST OF CLIENTS
HOW TO GET THERE? PURCHASE "BRAZILIAN STATE OF MIND: THE ULTIMATE CLIENT CARE GUIDE" VIDEO & WORKBOOK ($900 VALUE)
Sarah Herbst, Founder & CEO of Sugar Bar Spas
For over a decade, I have been training estheticians on the high quality of compassion and care that's required to create the perfect client experience. Since beginning to practice the art of hair removal in 2012, I have recognized a gap in the standard of training provided to estheticians and spa employees. When I opened my first spa in 2014 in Lakewood, Ohio with just myself and a receptionist, I knew I was meant to create an experience for my clients that would bring them back again and again after receiving the care they deserved. Nine years later, I've grown my business into two beautiful locations, with eleven employees, and maintain a 98% retention rate with our clients. You too can create a phenomenal hair removal experience for your clients. I cannot wait to share with you my expertise on client care, client mindset, tough situations, and all things love and compassion. You are going to leave here with the ability to promise your clients the best experience possible- the same thing I promise my clients every day.
MAKE EVERY CLIENT A LIFELONG CLIENT
Why Take 'Brazilian State of Mind'?
Reason #1: How you respond to tricky client situations can make or break the reputation of your business.
Do you know what to do if your client has an STD? What about if it's messy 'down there'? Your business's success depends on the mindset you have about client care, the way you speak to your clients throughout their service, and the way you handle difficult situations (hint: learn to do it with grace).
Reason #2: As Brazilian hair removal becomes a more widely known specialty, it's critical that you learn to set yourself apart, and client care is the number one way to do that.
I have spent years perfecting the art of the Brazilian and have developed a great understanding of the ways ways in which women want to be treated while receiving intimate hair removal services. Sugar Bar clients will travel across the country, and buy a year's worth of Brazilians in advance, because of the quality of care they receive at my spas.
Reason #3: Clients talk about the care they receive - a lot.
Word of mouth, social media shares, and reviews can significantly increase the attraction of new clients and the retention of current ones.
Some of the PRICELESS INFORMATION included:
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STD Concerns
The instances during which you will come across a possible STD will be few and far between, and you will know exactly how to handle it by following a few simple instructions. I will tell you exactly what to say and do so you can be confident in any situation.
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Bodily Fluids and Functions
This part of the course teaches you how to deal with a touchy subject in our industry. Viral videos about unclean clients are a big problem and give our profession a negative image. By taking this course, you are part of the solution. You are a true professional, understanding of human error and vowing to create safe spaces for women. You will see your career flourish, and you will know that you have done everything possible to set yourself apart from others simply offering Brazilians.
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Mindset
Mindset is everything when it comes to client care. You will need to practice experiencing negative feelings toward clients and turning them into goals for yourself. A client is picky and seems determined not to be happy? I am ten times more determined to have them leave my environment feeling loved and appreciated.
BUT WAIT! EVEN MORE VALUABLE TOPICS!
Greeting Your Clients, Treatment Room Behavior, Social Media Presence
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Greeting Your Clients- They are nervous, excited, and maybe even terrified about the Brazilian service, and that first impression of you can immediately put their mind at ease. This is the number one reason women come back to my spas. From the moment they walk in the doors, we are working on their client experience.
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Treatment Room Behavior- As a Brazilian specialist, you have an advantage when it comes to bonding with your clients. Your client is already in a vulnerable position, physically and emotionally, and this puts your relationship on a fast track. It also means there are certain things you need to be aware of throughout the service and that you must hold yourself to a very high standard of behavior. This section deals with aggression, frustration, and blame placement.
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Social Media Presence- There’s a certain level of privacy and safety that you are now providing at this level of Brazilian expertise. This requires all aspects of your life to reflect who you are as a business professional. Your social media presence cannot contradict the body positive, female-forward environment you are promoting in your business.
"Sarah teaches you how to conduct yourself at a higher level and how to create safe spaces for clients. I've been a Brazilian Sugarist for over 7 years and this course made me feel like my job matters. It brought tears to my eyes - every person will highly benefit from this. "
- Kelly Becker, Cosmetologist & Intimate Hair Removal Specialist
"Sarah’s training has made me into the Brazilian Specialist I am today. When I started in this profession, I was uncertain of myself because of all the different situations I would encounter. She coached me and believed in me. My books are filled, and most importantly, my clients are happy."
-Michelle Radvansky, Esthetician & Intimate Hair Removal Specialist
Learn from Award-Winning and Nationally Acknowledged Esthetician Sarah Herbst
Founder and CEO of Sugar Bar Spas
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THANK YOU for your commitment to being a FANTASTIC Hair Removal Specialist!
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WORKBOOK- THE ULTIMATE CLIENT CARE GUIDE FOR BRAZILIAN SPECIALISTS
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Learn My High Standards of Client Care
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COURSE1VIDEO
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About this course
- $97.00
- 4 lessons
- Follow along in the workbook, pausing when asked, and take time to complete the activity pages. The video is approximately 25 minutes in length.
